Two decades of powering data-driven decisions

Since 2007, CBS Systems has made advanced analytics effortless for leading global brands and retailers. Our flagship platform, SightPulse, is a multi-agent advanced analytics solution born from our deep expertise.

Built on analytical & statistical depth, domain expertise, and rapid value delivery, we have been trusted by our clients for nearly 20 years.

Two decades of powering data-driven decisions

Five expert disciplines. One unified team.

Most analytics vendors specialize in just one or two areas.

Some do data science but rely on outside engineering. Others excel in engineering but outsource statistics. Many consultancies understand business but not the underlying data science.

CBS brings all five disciplines together under one roof. Because true commercial analytics demands seamless integration. That’s why our solutions stand the test of time.

Tehnology

Data Science & Statistics

Analytics & Insights

Niche Industry Knowledge

Business Expertise

Tehnology

Architecting and scaling transformative technology

For nearly 20 years, CBS engineers have pioneered, built, and scaled innovative solutions for enterprise clients. As business needs evolve, we deliver adapting technology stacks to meet every challenge head-on.

Data Science & Statistics

Expert team of data specialists

Our data team features senior statisticians and data scientists, deeply experienced in the real-world data sources that drive our clients’ businesses: retail, FMCG, consumer research, sales, and market monitoring. Our expertise is proven on large-scale projects for global brands.

Analytics & Insights

From numbers to actionable insights

A true analysis goes beyond spreadsheets. It’s a defensible answer teams can champion. Our analytics experts deliver insights with quantified confidence and commercial clarity. SightPulse is built on this disciplined approach.

Niche Industry Knowledge

Proven expertise in the Retail, FMCG, and Tobacco industries

Commercial context drives real value. With 20 years in Retail, FMCG, and Tobacco, we understand what shapes any customer segment behavior, optimizes trade campaigns, and builds credible portfolio strategies. Our agents are fine-tuned for industry impact.

Business Expertise

Technical mastery meets real-world business acumen

Great answers only matter if they drive action. We understand how enterprise decisions flow across IT, HQ, and local markets, so we design outputs that move business forward. That’s the last mile, and where most analytics projects fall short.

How SightPulse works in corporate

Japan Tobacco International – Global HQ

A multi-year engagement with one of the world's largest tobacco companies, working across more than a hundred markets. Marketing and sales data democratization, product portfolio optimization, and trade campaign analytics — all running on CBS analytical infrastructure.

“The speed and depth of insights we get to optimize our product portfolio from CBS AI Analytics is unparalleled — a real enabler of business wins in our key markets.“

— Adam Vilalta

Global Vice President Product Innovation RRP, Japan Tobacco International

63% increase

steady SKU and brand performance uplift

15% YoY

steady SKU and brand performance uplift

37% YoY

trade campaign efficiency increase

A regional leader in oil & gas retail

CRM, loyalty, and inventory analytics across a network of fuel stations and convenience retail. The brief was simple: targeting was too slow, churn was too high, baskets were flat. The work transformed each of those dimensions.

Before

After

Smart targrting:

2 person days

→

3 hours

Targeted gross sales:

+17%

→

+24%

Customer lifetime value:

€873

→

€1.006

Churn:

73%

→

46%

Out-of-stock days:

→

A global FMCG brand

Three commercial workstreams run side by side, the old way and the SightPulse way: product portfolio optimization, B2B2C activation strategy, and corporate market modelling.

Before

After

Product portfolio optimization:

14 weeks

→

3 weeks

Brand SOM:

3.4%

→

4.1% (after 12 months)

B2B2C activation:

19 weeks

→

6 weeks

TM campaign impact on gross sales:

14%

→

19%

Market modelling precision:

86%

→

98.7%, in a quarter of the time.

Engineered by experts who live and breathe data

Milan Bjeloglav

CEO and co-founder

With 25+ years in market research, retail, and Big Data analytics, Milan is a multi-year SAP award winner who has led strategic SAP implementations across Europe and North America.

As the architect behind CBS’s analytical solutions, he ensures every engagement starts with the business problem-not the tools.

Dragisa Bjeloglav

Head of Statistics and co-founder

Dragisa is one of Southeast Europe’s leading statisticians.

He co-founded and led the region’s top market research agency (later acquired by Ipsos), and has consulted for WHO, World Bank, UNICEF, and EuroStat.

His expertise ensures the platform’s math is rigorous and defensible at any level.

Boris Manola

CTO and co-founder

Recognized as a top software developer at sixteen, Boris is a programming prodigy who built leading POS software and retail automation systems across Southeast Europe.

As the architect of CBS’s in-memory analytics framework, he’s the reason our platform is exceptionally fast.

Belgrade-based. Working globally.

Thirty-plus data scientists and software engineers, headquartered in Belgrade, Serbia. Active engagements across more than seventy countries: EMEA, North America, and Asia.

The decision to keep the team in one place is deliberate. Advanced analytics is collaborative work. The disciplines that make CBS what it are engineering, statistics, analytics, industry knowledge, business expertise.

They only really compound when the people doing them are in the same conversations every day.

70+

Countries

30+

Engineers

Bring your goals. We’ll bring two decades of proven innovation.

Let’s connect for 30 minutes. Share your data landscape, your team’s questions, and the insights you seek. We’ll show you what a partnership looks like and how our first agent can accelerate your results.

Talk to us

demo@sightpulse.ai · +381 69 80 20 493